To Throw a Straw on a Camel’s Back

Clarity is what broke them.

The problem with time is that it doesn’t have a respite. It can’t be saved, banked, stored for future use, traded or even farmed. For all it’s infiniteness time itself is a finite, indefinite resource. With the rise then, of the control of time came the rise of clarity.

Which would be perfectly okay if clarity itself didn’t imply a deliberateness.

When the marketplace of the deliberate met – doubt was weakness.


We assure you

that this product

will be 100% everything

that you can imagine

it will be.


When clarity becomes currency then imagination, invariably, becomes a liability. To imagine is to open possibilities. To show what can be. To be clear is to know what is. To have control. Possibilities increase within themselves infinitely. Which is to say, to open up a possibility is not just to open one possibility – but to open a number of possibilities. Any number of which, by the way, can birth possibilities of their own.

Which, of course, would be fine if it wasn’t for time. Because with the happening of time comes the compounding of possibilities and there is little time(HA!) to comb through them all. (Time happens realtime). The only thing, then, to do is lock the possibilities in place. To be clear – and to be clear now. It is in this way that with the rise in control of time came the rise of clarity.

Clarity is what broke them.

Leave a Reply

Your email address will not be published.